Privacy Policy

Information you provide directly. When you fill out a contact form on our Site, we collect your name and email address, along with any other information you choose to include in your message.

Information collected automatically. When you visit the Site, we and our third-party partners automatically collect certain information about your device and how you interact with the Site, including your IP address, browser type, device type, operating system, pages viewed, referring URL, and the date, time, and duration of your visit. This information is collected through cookies, pixels, and similar tracking technologies, described in Section 3 below.

Information from parents or guardians. If you are a parent or guardian submitting information on behalf of a minor, you represent that you are authorized to provide that information and to accept this Privacy Policy on the minor's behalf.

2. How We Use Your Information

We use the information we collect to:

Respond to inquiries submitted through our contact form Operate, maintain, and improve the Site Understand how visitors use the Site through analytics Measure and improve the performance of our advertising Deliver relevant ads to prospective clients on other platforms (remarketing) Comply with legal obligations

We do not use the contact information you submit through our form for any purpose beyond responding to you and internal recordkeeping, unless you separately consent to marketing communications.

3. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies, including the following:

Google Analytics (GA4). We use Google Analytics to understand how visitors use the Site. Google Analytics collects information such as pages visited, time on site, and general location data. You can learn more about how Google uses this data at policies.google.com/technologies/partner-sites, and you can opt out using the Google Analytics Opt-out Browser Add-on.

Meta Pixel. We use the Meta Pixel (Facebook Pixel) to measure the effectiveness of our advertising on Meta platforms (Facebook and Instagram) and to build audiences for future ads. The Meta Pixel collects information about your visit and actions on the Site and shares it with Meta. You can review Meta's data practices at facebook.com/privacy/policy and manage your ad preferences at facebook.com/adpreferences.

Google Ads tracking. We use Google Ads conversion tracking and remarketing tags to measure ad performance and to show you relevant ads on other sites after you visit ours. You can manage your Google ad settings at adssettings.google.com.

Squarespace platform cookies. Our Site is hosted on Squarespace, which may set its own cookies necessary for the Site to function. See Squarespace's privacy policy at squarespace.com/privacy for details.

Cookie consent. Where required by law, we will present a cookie consent banner allowing you to accept or decline non-essential cookies before tracking tags fire. You can also control cookies through your browser settings, though disabling cookies may affect Site functionality.

4. How We Share Your Information

We share information with:

Service providers who help us operate the Site and analyze its performance, including Google (Analytics and Ads) and Meta (Pixel) Squarespace, our website hosting and form provider Law enforcement or regulators when required by law, or to protect our rights, property, or safety, or that of others

We do not sell your personal information for money. Under California law, the use of advertising pixels like the Meta Pixel and Google Ads tags to share browsing data for targeted advertising purposes may be considered a "sale" or "share" of personal information even without a monetary exchange. See Section 6 for your opt-out rights.

5. Children's Privacy

Mentor Admissions works with both students under 18 and adult clients. Our contact form is intended to be used by prospective clients or their parents/guardians. We do not knowingly collect personal information directly from children under 13 without parental involvement. If we learn that a child under 13 has submitted information without a parent or guardian's involvement, we will delete that information. Parents or guardians who believe their child has submitted information without consent may contact us using the information in Section 9.

6. Your Privacy Rights

California residents. If you are a California resident, you have the right under the CCPA/CPRA to:

Know what personal information we have collected about you Request deletion of your personal information Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising, including opting out of Meta Pixel and Google Ads tracking as described in Section 3 Not be discriminated against for exercising these rights

To exercise these rights, contact us using the information in Section 9.

All users. Regardless of location, you can:

Decline non-essential cookies through our cookie banner, where presented Opt out of Google Analytics tracking Adjust your ad preferences directly with Google and Meta Use browser settings to block or delete cookies

7. Data Retention

We retain the information collected through our contact form for as long as necessary to respond to your inquiry and for our internal recordkeeping, or until you request deletion. Analytics and advertising data collected through third-party tools is retained according to the retention settings we configure in those platforms and each provider's own policies.

8. Data Security

We take reasonable measures to protect the information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Mentor Admissions [INSERT MAILING ADDRESS] [INSERT CONTACT EMAIL]

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the Site after changes take effect constitutes acceptance of the updated policy.