College admissions doesn’t need to turn high school into a four-year checklist. Our simple 1-2-3 plan helps students focus on the right things at the right time, from exploring interests freshman year to preparing to apply junior year.

I recently attended the 2026 University of California Counselor Conference, hearing directly from representatives across the UC system and all nine undergraduate campuses: UC Berkeley, UCLA, UC San Diego, UC Irvine, UC Santa Barbara, UC Davis, UC Santa Cruz, UC Riverside, and UC Merced.

I also attended sessions focused specifically on choosing a major and how UC admissions officers evaluate activities and awards.

There was a lot to absorb. But these are the 10 things I think students and families considering the UCs should know.

Most students start their college essay with a reasonable question: What do I want colleges to know about me? Maybe they're resilient. Curious. Compassionate. Creative. Independent. A leader.

The problem comes when students “tell admissions officers those things. Great storytelling works differently. Instead of announcing what we're supposed to think about someone, it gives us moments that allow us to discover that person for ourselves. Few television shows do that better than Ted Lasso. Here are five storytelling lessons worth borrowing.

When a high school student says, “I want to study music in college,” that can mean a variety of things. They might want to become a professional classical violinist, write songs, compose film scores, produce records, teach high school band, study music history, work in the music industry, develop new audio technology, or study something completely different while continuing to perform at a high level.

Families often begin by asking whether a student should attend a conservatory or a university. Before deciding where to study music, students should think about how they want to study it and what role they want music to play in their undergraduate experience.

Grades, activities, and essays tell colleges a lot about you, but not everything. These three tools offer new ways to show admissions officers who you are, how you think, and what you can do.

Considering computer science as a college major? Learn what to look for in a CS program, from curriculum and class sizes to flexibility, course access, and campus fit.

College closures are making headlines, but how concerned should families really be? Learn why some colleges are struggling, the warning signs to watch for, and how to evaluate a school's long-term financial health before you or your student commits.

College admissions is changing faster than ever. After attending the Independent Educational Consultants Association (IECA) Conference, I share 10 key insights every parent should know—from shifting admissions trends and testing policies to what colleges are really looking for in today's applicants.

Choosing the right college admissions counselor can make all the difference, but not every consultant is the right fit. Learn the 10 warning signs that could save your family time, money, and unnecessary stress before making this important investment.

How do colleges evaluate GPA? Discover how admissions officers assess grades, course rigor, weighted and unweighted GPAs, and what your student's academic record really says about their college readiness.

A 3+2 engineering program offers students the opportunity to study at both a liberal arts college and an engineering school, graduating with two bachelor's degrees in five years. Learn how these programs work, who they're best suited for, and the questions every family should ask before choosing this pathway.

Finding the right college isn't just about rankings or prestige—it's about finding the place where you'll thrive academically, socially, and personally. Learn what "college fit" really means and how focusing on the right factors can lead to a happier, more successful college experience.

College essays are more than just another application requirement—they're an opportunity for students to share their voice, values, and experiences beyond grades and test scores. This comprehensive guide explains why essays matter, how to choose a meaningful topic, and what admissions officers are really looking for.

Getting into your dream college is an incredible achievement—but what happens when the financial aid package makes it impossible to attend? Learn the steps you can take to appeal for more aid, evaluate your options, and make the best decision for your future.

Mechanical, civil, biomedical, aerospace, chemical... with so many engineering disciplines to choose from, where should you start? This guide explains the most popular engineering majors, what you'll study, and the types of careers each path can lead to.

At some colleges, you're one of thousands. At others, you're known by name, supported by dedicated faculty, and encouraged to make a real impact from day one. Discover why smaller colleges can offer big opportunities—and how to decide if they're the right fit for you.

Artificial intelligence, automation, and changing hiring practices are transforming the job market faster than ever before. Learn the skills, experiences, and mindset today's high school and college students need to stay competitive and prepare for the careers of tomorrow.

Do grandparent-owned 529 plans affect financial aid? Discover how the new FAFSA rules have changed the treatment of these college savings accounts and what families should consider when planning for future education expenses.

The U.S. Service Academies offer an exceptional education, outstanding leadership development, and a guaranteed career after graduation but they're not the right fit for every student. Learn how the five service academies differ, what the admissions process involves, and the military service commitment that comes with this unique opportunity.